Welcome to Snoop!
Hi, I am Nicky, I’m 51 years old, living in beautiful Norfolk with my partner Nath and my two children, Taylor and Evelyn. After a successful 30-year career in marketing, I decided to take a leap and create something deeply personal and meaningful. Snoop was born from my own experiences as a woman navigating life’s many stages and challenges—and the incredible role fashion has played in helping me along the way.
As women, we’re often under immense pressure to present an outward confidence, even when it doesn’t match how we feel inside. I know this feeling all too well. For me, fashion has always been more than just clothes—it’s been a lifeline. It’s how I’ve projected strength when I wasn’t feeling it and found confidence when self-doubt crept in.
From my childhood, I’ve had a complicated relationship with my appearance. While others saw my petite frame as “lucky,” I often felt the opposite. As a girl, I envied my friends with womanly figures, believing they looked better in the latest trends. Now, as an adult, I admire the curves of my fuller-figured friends while working hard to maintain my petite frame. It’s a reminder that many of us look at others and wish for what we don’t have—proof that confidence doesn’t always come naturally.
facing changes & challenges
Evelyn, reminds me so much of myself. At 16, she appears outwardly confident, carrying herself with a poise that people often admire. But like so many women, that confidence masks deeper insecurities. For Evelyn, her struggles with her skin have made her self-conscious, and it’s something she works hard to hide. Watching her use fashion as a way to boost her confidence and shield herself from judgment is like seeing a younger version of me.
It’s a pattern I’ve seen throughout my own life and in so many women I’ve known: we dress ourselves to project the strength we want the world to see, even when we don’t feel it inside. Fashion becomes both our shield and our voice, helping us face life’s challenges with a sense of control and grace
Over the years, fashion has carried me through so many of life’s changes. In motherhood, I found myself adjusting to a new body and self-image. During difficult relationships, clothing sometimes became oppressive, dictated by someone else, until I reclaimed it as my own tool of empowerment. And more recently, menopause brought physical and emotional changes that impacted every aspect of my life.
Fashion is Power
In my last job, menopause wasn’t recognised or understood, but reflecting now, I realise that I had hidden so much of my struggle. My polished appearance masked what I was truly going through. How could others see I was struggling when my clothes told the world I had it all together? That’s the beauty—and complexity—of fashion: it’s not just about how we look but how it helps us feel.
This insight was my inspiration for creating Snoop. My mission is to help women find clothing that makes them feel confident, comfortable, and powerful, no matter what life is throwing their way. Whether you’re dressing for a work meeting, a relaxed day at home, a special date, or just navigating the ups and downs of daily life, your clothes can transform how you see yourself.
At Snoop, I want every woman—no matter her age, size, or shape—to feel celebrated and empowered. Fashion has the unique ability to uplift us, to help us feel good in our skin, and to remind us that we’re strong, beautiful, and capable.
Thank you for being part of this journey. Together, let’s celebrate the power of fashion to inspire confidence, carry us through life’s changes, and help us unleash our best selves every single day.
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